Video, shoot, casting, production
Tesco make brilliant clothes (that’s why they’ve become a worldwide fashion business worth a staggering £1bn). And we wanted to get that message out there. We came up with a series of videos with a real-life feel to help people with their fashion questions, like which jeans are right for them. These fun, lively, useful videos show that Tesco have all the answers when it comes to your wardrobe. We cast, shot, scripted, styled, directed… and everybody loves the results. We also embedded the videos into features to make an engaging and all-round enjoyable experience for customers.