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HAMMERSON

Print magazine, advertising, video content, model casting & shoot production

We really like shopping, so you can imagine our reaction when we were asked by Hammerson – owner of major shopping centres such as Brent Cross and The Bullring – to help them make a magazine. Together we wanted to create the ultimate shopping bible to inspire and engage with their female target market (but not forgetting men and kids) and to steer her to the shopping centres to indulge in some fashion and ‘me’ time. We spent a bit of time at each shopping centre in the name of research (it’s a tough job, but someone has to do it) and the result of all our labours is Browse magazine. It’s full of fashion ideas and styling advice, plus aspirational beauty looks and expert tricks. There’s engaging editorial that doesn’t intimidate or alienate, plus we arrange bespoke shoots to create dazzling photography. It’s an insider’s guide to looking gorgeous 24-7 and has proved a big hit so far.

“Browse magazine really delivers… delivers wonderful things our customers want to buy, delivers local news and events and delivers the perfect environment for lifestyle advertisers.”
Fiona Campbell-Roberts, UK Head of Marketing, Hammerson