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ACHICA

Print & digital magazine

We love homes and interiors. And that’s why we were delighted to work with online members-only luxury lifestyle brand ACHICA. They sell amazing products. And we launched an amazing magazine to sell those products to their customers. Simple really. ACHICA Living is lively, friendly, chatty, warm, informal, intimate, fun, informative, authoritative, entertaining – so everything you want in a magazine. We have a team of expert writers, photographers and designers working on it, all of whom have a proven track record in the interiors world. And the result is a hugely successful magazine – and online magazine – with trends, advice, interviews, home tours, food, art and travel.

 

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“Axon had all the right connections to put together a fantastic team, including leading journalists from the interiors world. Our members’ magazine has been a huge success.”
Emily Peck, Director of Editorial, ACHICA

ACHICA is a members-only lifestyle store offering savings on luxury home and lifestyle brands. They wanted a magazine to engage with their customers – and together we decided we’d aim for something informal yet informative. It’s packed with trends, shopping, advice, tours of members’ houses, food, art, travel and gardens.

Our Editorial Director, who is the former Editor of 25 Beautiful Homes magazine, put together a team of experts including the London Editor of Vogue Living Fiona McCarthy, the Lifestyle Editor of The Sunday Times Style Pip McCormac, and the Editor of Beautiful Gardens Zia Allaway, as well as photographers such as Nick Carter – all people with proven track records in the interiors world.

Our aim was to produce a newsstand quality magazine but with content driven by the people and brands that are about to appear on the site – from designers and edited shopping to trends and buyers’ guides. However, we also wanted to explore and recognise the lifestyles of the sites’ members so we include specially shot members’ house and garden tours, recipes and travel articles. All features are presented in a lively and fun manner but with an authoritative voice. Creative Director Lisa Clarke, who worked on the launch of Red magazine, oversaw the design. ‘We were careful not to create a poor pastiche of an existing interiors magazine,’ says Lisa. ‘We wanted to create something unique to the market.’

The launch of ACHICA Living magazine has caused quite a buzz in the industry – with much talk about online retailers recognising the power of the traditional medium of print.

It’s not just the industry that has been excited by the launch. A recent survey showed ACHICA Living readers loved their new quarterly magazine – a massive 79% of people said they most enjoyed the Gorgeous Home Guides, while 60% loved reading about trends as well as getting expert advice. With gardening, recipes and interviews thrown into the mix, the readers couldn’t help but be entertained.

Quentin Griffith, co-founder of ACHICA, says: ‘We’re really delighted to be working with Axon to publish ACHICA Living, both in print and with an online version, which will give our members a broader offering and provide inspirational ideas for their home and lifestyle.’